Free Google Tools for SEO Professionals 10. Knowing about search engine optimization while running a website, activating the best tools, monitoring your progress and searching frequently Being present about change. Perhaps for the best search engine optimization The tool is a free tool.
In the past, I’ve discussed a variety of tools that you can use to boost your online presence, reach a larger audience and take your revenue to the next level.
For example, my recent post on the top free Google Tools for Content Marketers was a big hit. Not only has it been shared more than 2,200 times, but it’s generated nearly 100 comments.
Due to the popularity of that post, I decided to create another, with a similar format.
This time around, I’ll examine 10 of the top Google tools for SEO professionals. However, I’m moving past the most well-known tools. In other words, you won’t find the Keyword Planner Tool, Google Analytics or Google Search Console on the list.
Instead, I want to share tools that you may not be using, but that could have a huge impact on what you do.
Let’s get started!
1. Google Mobile-Friendly Test SEO Tool
Did you know that approximately 60% of searches now come from mobile devices? this is Free Yet Overlooked Google Tools For SEO Professionals
Ten years ago, it would’ve been hard to believe that this day would come. However, it’s here. And, it’s here to stay.
As somebody interested in SEO, it’s important to understand the impact that this can have on your search engine results. Google has made it clear that your website should be mobile friendly, so this isn’t something you should take lightly.
Fortunately, the search engine giant is doing its part to make your life a bit easier. With the help of the Google Mobile-Friendly Test tool, it only takes a couple seconds to determine if your website is mobile friendly or not.
After you enter your URL and click “Analyze,” you want to see something that looks like this:
As you can see, there’s no gray area with this free tool. Your website is either mobile-friendly or it isn’t. This impacts your search results.
If your website fails this test, don’t waste another day before making the necessary changes. A mobile-friendly version of your site could do wonders for your search engine rankings, as well as the amount of organic traffic that you generate.
2. Google My Business SEO Tool
Local SEO is big business. If you’re a local company looking to drive business online, you need to implement a sound strategy, built around search engine optimization.this is Free Yet Overlooked Google Tools For SEO Professionals
For most, this starts with Google My Business. With a business listing, you’re in a position to provide prospective customers with more information on your company, including business hours, location and contact phone numbers. It’s a simple search engine free tool.
Consider this statistic, shared by Social Media Today: local searches lead 50% of mobile visitors to visit stores within one day.
Creating a Google My Business listing does not guarantee online or foot traffic, but it definitely moves you in the right direction.
Here’s an example of how a listing appears on the web:
Your listing may not look like this on day one, as it can take some time to get up to speed. For example, you’ll want to add more photos, as time goes by. Along with this, you’ll hope to consistently generate positive reviews through social media to improve rank on search engines.
Google My Business isn’t a tool for all business owners, but it’s one that local companies can take full advantage of.
3. Google PageSpeed Insights SEO Tool
Is a fast website really that important? this is Free Yet Overlooked Google Tools For SEO Professionals
Well, it all depends on what you’re trying to accomplish. If you want to find your website at the top of the search engine rankings, this is a must. And, if you want to best serve your visitors, it’s also a good idea.
In other words, you want your website to be as fast as possible.
How fast the content on your website loads will have an impact on your rankings and how users interact with your site. This is why you need to ensure that your website is moving as quickly as possible, at all times for optimal search results.
Thanks to the Google PageSpeed Insights tool, you never have to guess whether or not your site is up-to-par, in regards to speed. Instead, it helps you to make your website fast on all devices.
Running an analysis will provide the following:
Be sure to check both the desktop and mobile tabs, as you want to make sure your website is up to speed on every device type.
Furthermore, Google provides advice on things you should fix. By taking this information to heart, you may find a few ways to quickly increase the speed of your site.
4. Google Correlate SEO Tool
Are you the type of person who wants to go above and beyond, when researching keyword data? this is Free Yet Overlooked Google Tools For SEO Professionals
If you fit this mold, like me, there are a few tools that can help you generate the best results. Google Correlate is one of them.
With this, you can uncover search patterns that “correspond with real-world trends.” This free tool focuses on relevant keyword research.
In other words, it provides keywords that are typically searched together. For example, maybe you run a search for “fat loss.”
You know that there are many keywords based around this subject matter. But, this tool shows you the ones that most closely correspond with your primary keyword. Develop your keyword planner with the help of this tool.
If you have a strong interest in uncovering the best long tail keywords for any subject, the Google Correlate tool can be your best friend. Do yourself a favor and experiment with this, before writing your next blog post. It may help you find a unique angle that you had previously overlooked.
5. Google Trends SEO Tool
A very powerful tool that is often overlooked by online marketers, Google Trends can help you touch on topics that are popular, right now.this is Free Yet Overlooked Google Tools For SEO Professionals
In addition to exploring “Featured Insights,” you can also run a search for any topic or keyword that comes to mind.
For example, maybe you have a blog about social media. For this reason, you’ll want to stay current with the latest and greatest, in regards to Facebook and Mark Zuckerberg.
While the right column provides information related to Zuckerberg, I want you to pay close attention to the details in the left column of the keyword tool, as well.
With a list of related topics, you can quickly come up with new ideas for future blog posts. Maybe you’re covering Mark Zuckerberg today, but tomorrow you can work in a mention of Elon Musk.
Google Trends doesn’t always provide data that you can use to your advantage. But, from an SEO perspective, it’s well worth using on a regular basis in search engine keyword research. You never know when it’ll help you unearth that one topic that pushes a load of traffic to your website.
6. Google Chrome SEO Tool
What does a web browser have to do with SEO? this is Free Yet Overlooked Google Tools For SEO Professionals
If you find yourself thinking that one browser is the same as the next, change your thinking. Here’s why: Google Chrome has a variety of SEO extensions that can help you make better decisions about your online marketing strategy.
For example, the SEO & Website Analysis extension is one of the best you’ll find. With this, you can instantly pull an SEO report for any website.
Not only does this provide the opportunity to track the impact of your SEO strategy, but it does the same for your competition. As a result, you’ll gain a better understanding of what you need to do, in order to move to the top of Google for your target keywords.
If you’re open to using Google Chrome as your browser, make sure you’re also open to downloading a few SEO extensions. Once you find the one that suits you best, you may be surprised at how often you rely on it as a free tool and keyword planner.